Three ways I can help

Most purpose-driven organizations are working to grow the same things: donors, members, attendees, and revenue. I bring the rigor of a performance marketer and the heart of someone who has spent her career inside organizations where the mission comes first.

Every engagement starts the same way: find where growth is getting stuck, and fix that before spending more.

Growth Audit
Fixed fee · 3 to 4 weeks

A full review of how people find you, where they drop off or fail to renew, and whether your data can tell what's working. You'll leave with a clear diagnosis, a prioritized plan for what to stop, fix, and fund next, and a working session with your leadership team.

Best for: organizations investing in marketing without a clear picture of what it's returning.

Fractional CMO
Monthly retainer · typically 3 to 12 months

I lead your marketing part-time: planning, budget, agencies, board reporting, and building or coaching your team. You get senior leadership and a seat at the table, without a full-time executive salary.

Best for: organizations between marketing leaders, covering a leave, gearing up for a major campaign, or not yet ready for a full-time CMO.

Campaign Management and Program Builds
Project-based · scoped to your goal

Acquisition, fundraising, membership renewal, enrollment, event, and business launch programs, including the CRM, automation, and tracking behind them. Each one is designed, launched, and measured end-to-end, and built so your team can run it after I step back.

Best for: a clear goal with a deadline, like a year-end appeal, a membership drive, an enrollment season, a conference, or a new franchise opening.

A top-down view of a group of people collaborating around a wooden table with laptops, tablets, notebooks, papers, and sticky notes with handwritten notes and charts.

  • Develop marketing and/or media campaigns strategy and plans

  • Manage outsourced agencies to ensure you get what you paid for

  • Optimize campaign success with an outside perspective that can audit existing programs and provide fresh ideas 

  • Support and augment the team when the acting CMO doesn't have the necessary time or resources 

  • Build new marketing teams and facilitate new hires

  • Backfill staff who are on leave or backfill a vacant position until a permanent hire is in place

Let me help you

How I work

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Step 3 of a project process labeled 'Project Kickoff' with an icon of scissors cutting a ribbon inside a purple circle, indicating that after the scope of work is signed, a kickoff meeting will be scheduled.
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Why consider hiring me?

I deliver strategy, planning, and results  

Hiring an independent consultant means you get senior expertise across disciplines and industries, sized to exactly what your organization needs. You choose the skills and the time commitment.

I'm ready to step in wherever you need me: building your marketing function, leading it, or strengthening the team you already have.

  • • Strategy and Positioning

    • Brand Identity and Value Proposition

  • • Organizational Structure

    • Staffing Plans

    • Coaching and Mentoring

    • Process Design

  • • Acquisition, Renewal, and Engagement

  • • Attendee and Exhibitor Marketing

    • Event Branding and Booth Design

    • Attendee and Exhibitor Activation Plans

  • • Leadership, Strategy, and Go-To-Market Plans

    • Reporting and Analysis

    • Data Insights and Marketing Plan Optimization

  • • Strategy, Planning, Buying

    • Reporting and Analysis

    • Media Operations

    • Digital, Social, Search, Print, and Out of Home

Are you looking to outsource customized, on-demand marketing solutions?

Let's Get to Work!